In emerging technologies, the average consumer needs an end-to-end experience to make use of a given product or service.
However, these emerging technologies are developed by corners of the internet that don’t represent the interests of the general public. Because of this, often the first projects that develop some of the most innovative technologies are unlikely to apply those technologies in a way that consumers can adopt.
Likewise, when Steve Jobs was putting together iTunes, het met with Jeff Bezos of Amazon. Jeff wanted to sell music on Amazon.com that could be downloaded to Apple’s iPods.
In opposition, Steve wanted to create one central hub where users could buy, store, and upload their music to their iPods.
As history shows, this worked. If Amazon had its way, you’d have to go to Amazon.com, purchase a song, download iTunes (or other music player), upload the song from your computer and into iTunes, then transfer to your phone or iPod.
End-to-end experiences relieve the burden of decision-making from the consumer and grant it to the platform provider:
Steve Jobs once said, “They’re paying us to make those decisions,” when talking about refusing to include flash on iPads and iPhones.
End-to-end experiences are easiest for users, but pose some major drawbacks..
Benefits of end-to-end:
The promise of crypto is that we can interact on platforms without losing our autonomy and while minimizing security risks. The trouble is, can these be built in a way that is simple and painless for the user?
Can we build an end-to-end experience in crypto? Who’s doing a good job so far?